iOS Revenue. I brought this up last year and we still haven’t licked it. We had a change of heart — well, an experimental change of heart — and reduced the price of our iOS apps in 2015 to normalize them at $9.99 or less, thinking that was the upper limit and/or sweet spot for iOS app pricing. But it didn’t have a meaningful impact on sales.
More and more I’m beginning to think we simply made the wrong type of apps for iOS — we made professional tools that aren’t really “in demand” on that platform — and that price isn’t our problem, but interest is.
Ouch. As someone whose apps are professional tools, I can’t argue with this.