Coming soon in Studio Pro and Portfolio.
It is clear that on iOS 9 Apple is pushing app developers more into deep linking for a better experience. All the news around indexation and search rely on deep linking technology. At the same time, Apple introduced Universal Links — a way to launch apps easily with traditional HTTP links, using the same URLs to open the website and the app.
With a unique web address, you can then link a specific view inside your app, without the need of a special scheme. Imagine that Twitter starts using Universal Links, then every time you tap a link for an accommodation from twitter.com, your iOS device would automatically open that accommodation page inside the Twitter app, if it's installed, instead of redirecting you to the normal web page. The experience will be smoother and most importantly the user doesn't lose context (no more empty tabs on Safari after redirecting to the app).